As 20/20 hosts a Declaration of Independents with the first-ever Vision Expo East Independent’s Day forum on Saturday afternoon, April 1 at the Galleria Lounge, refer to this critically important and signature MarketPulse navigating your agenda through an opti-sphere increasingly devoted to the potential of independent eyewear vendors and retailers.


Independent Eyewear—eyewear that is explicitly steeped in the heritage of eyewear brands beyond designer, fashion and lifestyle branding—is a critically important and valued category for that optical retailer/dispenser looking to offer distinctive and targeted eyewear and sunwear product as a part of their overall service and business agenda. It is refreshing and heartening to learn these eyewear heritage brands are sold by 85 percent of independents and make up almost half of their sales. This study conducted by Jobson Optical Research surveyed 252 independent eyecare professionals dispensing Independent Eyewear and solicited responses on their offerings, sales and opinions. In a time of consolidation and mass-market fashion and lifestyle branding deeply embedded in the eyewear dispensing structure, it is opportune for you, the independent-minded ECP, to arm yourself with a sense of salvation, customer satisfaction and pure optical vision with the source of encouraging data presented here.

Jennifer Waller, 20/20 Senior Research Analyst



play next
1/6
previous

Source: 2017 Independent Eyewear MarketPulse Study

Source: 2017 Independent Eyewear MarketPulse Study

Source: 2017 Independent Eyewear MarketPulse Study

Source: 2017 Independent Eyewear MarketPulse Study

Source: 2017 Independent Eyewear MarketPulse Study

Source: 2017 Independent Eyewear MarketPulse Study



METHODOLOGY

This survey was conducted by Jobson Optical Research’s in-house research staff. This sample was derived from the proprietary Jobson Optical Research database. Data collection was conducted in January/February 2017. Only the responses of independent optical retailers who dispense Independent Eyewear are included in the report. The 2017 sample consists of 252 respondents. All participants were recruited by e-mail, and the questionnaire was completed online.