Captured on film, these 29 and counting “street stars” were selected for their embodiment of New York’s everyday fashion pastiche. Billi (top) was spotted in the trendy Meat Packing District on 14th Street and 9th Avenue in front of the Apple Store. Wearing stylized accessories and a charming smile, Theory’s full-rimmed Hudson sunglasses in tortoise suited her retro look perfectly. Meanwhile, Traci (right) of Park Slope, Brooklyn, was stopped on Greenwich Street sporting a chic “Diana Vreeland meets Grace Kelly” ensemble. Theory’s translucent Mercer style shades completed her smart fashion flair.
Each of Theory’s sunglass styles are named for iconic New York City streets. The Astor, the Gansevoort, the Mercer, the Hudson and the Essex are all sunglass models paying tribute to the urban environments that inspired them.
Check out the full project, featuring each participant and their fashion story, on the Theory web site: www.theory.com.