Imagewear, a division of Walman Optical, reintroduces the Betsey Johnson optical collection. The initial launch features eight women’s styles consisting of six acetate designs and two metal designs. This trend-focused collection emphasizes the designer’s playful personality and free spirit by way of bright colorways, playful patterns and striking frame shapes. True to Johnson’s spirited personality, style names like “Glam” and “Diva” evoke a bold and flirty disposition.
—Patrisha Holly Zabrycki
PHILOSOPHY: “Betsey Johnson is a fashion icon and has been for over 35 years. This eyewear collection demonstrates what makes Betsey Johnson great; it’s a collaboration of unique designs and color patterns that a true Betsey Johnson fan can identify with,” says Doug Schlauderaff, vice president of Imagewear.
MARKETING: Merchandising materials include a branded countercard and two-tiered step display.
PRICE POINT: $$
CONTACT: For additional information, contact Imagewear, (800) 414-7656; website: imagewear.com
INSIGHT
New York designer Betsey Johnson joined forces with Chantal Bacon in 1978, starting the Betsey Johnson label. Today Johnson has more than 40 stores worldwide, and her collections include ready-to-wear, lingerie, swimwear, cold weather accessories, shoes, handbags, belts, watches, jewelry, home accessories and fragrance.
