Photographed by Black Box Studios
PHILOSOPHY: “Classic objects have been reborn as new objects throughout the ages—this is the concept of Clayton Franklin. Though based on classic style, the brand adopts leading-edge technologies to create completely new glasses,” says Hiero House.
MARKETING: Merchandising materials include a three-place display, countercards and banners. Each frame comes with a case and cleaning cloth.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Hiero House, (888) 883-8810; website: hieroweb.com
Bill Clayton and Ken Franklin were elementary schoolmates in a small township in Uppingham, England. Constantly teased for the thick, nerdy glasses they wore, the pair set out on a mission to redefine spectacles and make eyewear “cool.” During the creation of their first frames, Franklin died from a mysterious illness. Clayton vowed to Franklin’s family that he would carry out their mission—realizing their dream of Clayton Franklin Spectacles.