Most of us know him for his on-screen acting roles in film and TV, most famously as the heartthrob doctor on “Grey’s Anatomy” who had many viewers’ hearts racing. Off screen, Patrick Dempsey is no stranger to “racing” himself—what gets his heart racing is car racing. An avid motorsport enthusiast both as a Porsche race car driver and fan, Dempsey is also co-owner of a Porsche customer racing team. The actor’s long-standing relationship with the Porsche brand has recently earned him the role of eyewear ambassador for Porsche Design Eyewear.
Dempsey is the first brand ambassador for Porsche Design in its nearly 50 year brand history. A shared passion for performance, precision and an ambitious spirit that is always looking forward to the next challenge is at the heart of the partnership between the actor and the brand. “Porsche has always held a special place in my life. Whether as a race car driver or co-owner of a racing team, the brand radiates a special passion for me and the feeling to strive for top performance, which I always felt connected to,” says Dempsey. “I am very happy to be part of the lifestyle world of Porsche Design outside of motorsport and to represent Porsche Design Eyewear as a brand ambassador in 2021.”
Dempsey stars in Porsche Design’s 2021 campaign, wearing four styles from the brand’s new sunglass and optical collections. The campaign kicks off with Dempsey sporting sunglass style P’8688 (A) Liquid Titanium with VISION DRIVE Polarized XTR lens technology, featuring a high performance polarization filter and UV400 protection. The lenses are also equipped with an innovative contrast enhancer that absorbs blue light components, increasing overall color perception and contrast, and glare protection. The frame is constructed with 100 percent ultra-light titanium, with three-dimensionally shaped temples creating a stylish and bold yet minimalistic look.
“We are proud to partner with Patrick Dempsey, who is not only a world-renowned movie and television star, but someone who was born with a passion for motorsport. This is a perfect combination, and it makes him the ideal ambassador for Porsche Design. His authenticity and international fame will help us to further increase visibility for our eyewear category worldwide and have a positive effect on overall brand awareness,” says Jan Becker, CEO, Porsche Design Group.
Whether you’re a car racing fanatic or not, we can all agree Dempsey faces the Porsche Design brand quite handsomely but more importantly, his true passion for motorsport makes him the ideal eyewear brand ambassador, sending a powerful message that clear vision is essential behind the wheel.
–Christine Yeh
