Hats Entertainment

Optical Shop of Aspen decided to turn up the opti-heat recently hosting a party at their Aspen store for the Oakley sponsored athletes at the Winter X Games. Attendees included Oakley sponsored athletes Gretchen Bleiler, JJ Thomas, Eero Ettala, Seth Morrison, Pep Fujas, Jacob Webster and Elena Hight. Oakley employees Coz Lykos, Tom Falkner and Pat McIlvain joined OSA’s Michi Arena and Linda Shimazaki assisting Optical Shop of Aspen store employees in the festivities. Attendees tried on new styles of sunglasses from exclusive OSA eyewear collections including Chrome Hearts and Blinde. Custom beanie hats produced specifically for the event definitely gave the scene a certain “Larry Sands-ish” look perhaps due to OSA founder Sands’ personal taste in cashmere watchcaps. The hats featured the logo for Oakley on one side and OSA on the other. (We want some for the whole 20/20 staff.) More than 1,000 people attended the event throughout the evening, including an impromptu visit from the Fire Marshall, making it one of the largest in-store events at the X Games. The crowd was entertained with music from DJs Ali and Kai, and eats were provided by Kenichi Restaurant of Aspen. Next time, we’re there in our new “Sandsman” beanies.

— James J. Spina