Photographed by Ken Lee/Black Box Studio
“It’s no secret I adore sunglasses and I’m incredibly excited to finally have a collection of my own,” says Paris Hilton. Jimmy Jongeblood, president and CEO of GEI, adds: “Paris personally worked with our designers on each concept and closely directed the look of the sunglasses. She prides herself on knowing her fan base and wants to meet their every expectation. This brand represents beauty, elegance and an exquisite fashion sense—the sunglass collection embraces these values with the quality, technology and production expertise of GEI.”
Merchandising materials include visor clips, sunglass lens wraps, made of high-fashion fabrics that only wrap the lenses (various options are available), patented sunglass stands, in-store displays, two- and four- piece leather gift boxes, posters and countercards.
$$ to $$$. For additional information, contact Gripping Eyewear, (800) 400-0166; web site: www.grippingeyewear.com
Paris Hilton is an American socialite, heiress, media personality, model, singer, author, fashion designer and actress, who enjoys iconic celebrity status around the world.