Fusion Eyewear presents its Jean Paul Gaultier line, consisting of 40 ophthalmic styles and 31 sunglasses. Targeted to fashion-driven individuals 35 to 55 looking for an iconic product that makes a bold statement, the eyewear collection is all about the intricate designs that let you know it’s distinctly Gaultier—the French designer known as the bad boy of fashion. Frames are constructed of zyl and metal, including titanium and stainless steel. Designs are sleek and edgy, many featuring the Gaultier signature visible spring hinge, metal embellishments and three-dimensional temples. Sun lenses are made of CR-39 and have gradient and flash-mirror treatments.

“Gaultier chose Fusion Eyewear to distribute its optical collection in North America because of our select clientele. Our boutique customers want exclusivity and that’s what we provide,” says Fusion CEO Alan Weisfeld. “I am so excited about the new sunglass styles. They reflect the original Gaultier image from years ago with a modern twist. They are haute couture and very distinctive, just like the man himself.”

MARKETING: Merchandising materials include two- and four-place displays, six-foot in-store display, mirrored two-place cube display, two-sided posters, countercards, banners, mirror and logo plaque. Frames and sunglasses come with a bone-colored, textured leather case with micro-fiber cleaning cloth.

PRICE POINT: $$$$$. For additional information, contact Fusion Eyewear, (888) 34-FUSION; www.fushion-eyewear.com

Technically brilliant, Jean Paul Gaultier has always taken great delight in parodying the fashion establishment. In fact, he is credited with redefining many fashion conventions. In the ’80s, he recreated underwear as outerwear with a series of designs that culminated in the corset dress and black studded bra made famous by Madonna in her “Blonde Ambition” tour of 1990. He also attempted to dismantle the clichés of masculine styling, designing a skirt for men in 1988.