PHILOSOPHY: “The Jackie collection brings a fresh, hip look to a very retro style,” says Alan Weisfeld, Fusion CEO. “The runways for Spring ’08 were flooded with the beautiful greens, purples and reds from the ’60s. This collection reflects exactly what our fashion-forward customer is all about. It’s elegant and funky at the same time and fits perfectly into the Fusion philosophy of always being on the edge.”
MARKETING: POP materials include Lucite nameplates and pocket-sized catalogues. All frames come in a moss green raw silk bag.
PRICE POINT: $$$$$. For additional information, contact Fusion Eyewear, (888) 34-FUSION; web site: www.fusion-eyewear.com
To promote sales of retro frame shapes, keep pictures of celebrities from the time period—wearing eyewear, of course—on the walls near the display. Also suggest customers try on cat-eye shapes—the upsweep can create an instant face-lift effect.