Framescape introduces its Oxygen Collection, comprised of nine frames (two semi-rimless monels and seven fully rimmed zylonites) in fresh, contemporary styles. The collection is based on current best-selling shapes and sizes, and is designed to complement countless looks. Colors include aubergine, caramel, cinnamon stick, cobalt, gunmetal, onyx and tortoise.

PHILOSOPHY: “The new Oxygen frames are modern, distinctive and creative, and are designed to accent well-dressed, sophisticated eyeglass wearers who gain confidence knowing they own dependable frames inspired by intelligent engineering,” says Chris Maling, Framescape CEO.

PRICE POINT: $$ (zylonite); $$$ (monel). For additional information, contact Framescape, (877) 372-6372; web site:

MARKETING: An interactive display featuring a digital movie player that shows a mini-movie explaining the smart technology and ease of using Framescape products is available. Each frame comes with a case.

Framescape styles are screwless and feature a flexhinge design that allows the consumer or ECP to quickly make repairs by hand without costly parts, tools or factory send-outs.