The monthly eyewear review process for a March Expo issue can be grueling. Nearly 80 boxes of frames from as many vendors. Virtually hundreds upon hundreds of specs. Help! So… the staff spied this tomato-red cateye with clever notches clipped right out of the frame front. We loved it. We started making noise at the review on Instagram and Twitter. We continued with some insider glimpses at our photo shoot. It certainly felt like Eastern States might have a hit on its hands with this new L’Wren Scott collection via an agreement with the German-based Ferdinand Menrad. But what cinched this Frame of the Month spotlight is the overwhelming enthusiastic response from our loyal followers on 2020mag’s Facebook, Instagram and Twitter. We’re STILL getting accolades online for style 331002. The frame is certainly one very HOT tomato.
—James J. Spina