Attendees of this year’s annual Human Nature (HMNNTR) Shred Art Show witnessed a unique partnership. Held for its second year in London at The Underdog Gallery, the event showcased a collaboration between Dragon Alliance from MARCHON EYEWEAR and art collective Asymbol, featuring a collection of Dragon Eyewear styles. Supported by Dragon for many years, this event provides the snowboard and art communities with an international platform to showcase their work and to celebrate the intersection of art and sports.
The collection features pieces created by Asymbol artists—Bryan Iguchi, Jamie Lynn, Schoph and Iuna Tinta—combined with Dragon’s premium eyewear products. Each of the artists were given the opportunity to showcase not only their original artwork, but their Dragon x Asymbol collaborative works as well. “The central driving force of Asymbol is the collaborative nature of our community,” says Josi Stephens, community manager at Asymbol. “This collaboration with Dragon embodies this part of the Asymbol vision completely—strong alone, excellent together. To see Asymbol art on Dragon optics is beyond a dream come true.”
The new collection includes top-selling styles from each eyewear category, including three of Dragon’s snow goggles, one sunglass and one optical frame. Each artist’s work is featured on two goggle styles, one sunglass and one optical frame. “By marrying the original artwork of these extraordinary artists with Dragon’s premium product, we’ve created a unique, one-of-a-kind offering that underscores Dragon’s commitment to creative freedom, expression and artistic innovation,” says Jake Largess, brand manager of Dragon Alliance.
–Alexandra Hough
