Fashion Optical Displays introduces sleek wall displays—Paramount, with traditional crown molding, and Aspire, with rounded, more contemporary molding. Both styles come with a multitude of options: choice of white or decorative laminate background panel that holds 60 Concorde frame supports halogen lights (illuminated units are deeper) Shadow Reduction Panel, a newly patented upgrade for illuminated displays that virtually removes shadows from display’s background bottom recessed panel (all wood or decorative laminate in recessed center) and base cabinet for additional storage.

PHILOSOPHY: “We felt it was time to make some changes in our design offerings, focusing on smaller, cost-efficient wall displays,” says Fashion Optical vice president Ed Muehlberger. “Our Paramount and Aspire units are attractive, versatile displays. And with the myriad of options available—depending on space and budget—any wall space can be turned into a profit center.”
MARKETING: A 132-page 2006 Master Catalog with dispensary designs, new furnishing collections, services and testimonials is available. For additional information, contact Fashion Optical Displays, (800) 824-4106 web site:

Fashion Optical Displays offers a wide variety of services, including dispensary layouts, complete office designs, on-site design, custom interior design, delivery and installation.