PHILOSOPHY: “Sydney Love is a distinctly recognizable name with whimsical print handbags and accessories at affordable prices,” says John Barry, Eye Q vice president of sales and marketing. “This is a brand that continues to offer styles that appeal to mothers who go shopping with their daughters.”
MARKETING: Merchandising materials include a five-place display and logo plaque. Each frame comes with a Sydney Love case in various patterns.
PRICE POINT: $$ to $$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; web site: www.sydneyloveeyewear.com
TIP: The Sydney Love line of products includes handbags, luggage and accessories designed by artist and fashion designer Christine DeGennero. She currently works from her studio in Florence, Italy.