Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “The preliminary response indicates Sydney Love will be our most successful collection ever,” says John Barry, Eye Q vice president of sales and marketing. “Sydney Love is a distinctly recognizable brand with whimsical print handbags and accessories at affordable prices.”
MARKETING: POP materials include a five-place display and logo plaque. Each frame comes with a Sydney Love case.
PRICE POINT: $$ to $$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; web site: www.sydneyloveeyewear.com
The Sydney Love line of products includes handbags, luggage and accessories designed by artist and fashion designer Christine DeGennero. She currently works from her studio in Florence, Italy, drawing her inspiration from Italian fashion and American attitudes.