Jillian Urcelay: How would you describe the Banana Republic customer, and what comprises the brand’s DNA?
Eric Blanchette: The Banana Republic Eyewear target consumer is men and women, ages 25 to 39. The brand creates iconic pieces for every day and special occasions that are inspired by its origins in expedition.
What design details and features can be seen throughout the new styles?
We’re excited to reintroduce sunglasses in the optical channel this month with an all-new selection of six polarized Rxable sunwear styles for men and women to complement the brand’s existing optical assortment. Consisting of modern and fresh styling with noticeable quality and characteristic details as well as comfortable flex hinges, the new sunwear collection—in addition to the newest optical designs—includes super wearable shapes that are trend-right and effortlessly stylish in either classic metal colorations, beautiful fades or attractive colored acetates in either polished or matte finishes.
What do you think sets the new Banana Republic collection apart from its competitors?
Styles found in the Banana Republic optical and sunwear collection are always easy to wear, trend-right and effortlessly stylish at an accessible price point. Banana Republic designs come to life once worn, redefining modern luxury with eyewear that is timeless and versatile.