eClips introduces ILLUSION, a new state-of-the-art design in custom clip-on technology. Representing years of experience working with memory metal and rimless clip design, ILLUSION is a patented rimless design featuring a memory metal bridge, German compression mount and adjustable clasps. Designed to complement today’s extraordinary eyewear, ILLUSION allows the frame design to be front and center while providing sleek sun protection. ILLUSION is extremely lightweight, durable and minimalist in design, and features a unique chassis that makes it possible to create clips for virtually any type of frame, even those with shallow B measurements, which are typically more challenging. ILLUSION is available in a variety of chassis and lens options including flash mirror lenses in both polarized and non-polarized, as well as computer clips. Six color options are offered in black, silver, gunmetal, blue, rust and gold.
eClips provides quick processing and turnaround time for ILLUSION clips. For retailers with in-office edging capabilities, eClips also provides education for making ILLUSION clips in-house without having to send the frame to the lab.
PHILOSOPHY: “The future of custom clips is here, with the launch of ILLUSION,” says eClips founder David Salk. “Now there is a clip that allows today’s extraordinary frame designs to take center stage, while providing maximum comfort, durability and sun protection.”
MARKETING: Each custom clip comes with a hard case and chamois. Displays, countercards and brochures are also available.
PRICE POINT: $$ to $$$
CONTACT: For additional information,contact eClips (800) 851-9913; website: clipon.com
Founded in 1992, eClips manufactures premium custom clip-ons, servicing optical practices throughout the U.S. and providing eClips components to labs and distributors in the U.S., as well as a number of foreign markets. eClips offers three different styles of custom clips, including a custom flip-up that has been featured in Oliver Peoples’ recent collections.