Under an agreement with Germany-based Ferdinand Menrad for exclusive U.S. distribution, Eastern States launches L’Wren Scott Eyewear. Noted for its timeless, flowing elegance coupled with a distinctive cutting edge, the initial collection consists of 20 ophthalmic styles and 18 sunglasses. Classic with a contemporary twist, the eyewear designs feature oversized butterfly shapes, striking cateyes and bold squares, which flatter a woman’s face in the same way L’Wren Scott designs adorn both the body and personality. The frames reflect the designer’s signature experimentation with texture in her garments, using acetates exclusive to the collection to create impressions of tweed, embossed velvet, lace and brocade. Highly polished acetate and Swarovski crystals add dimension. The color palette ranges from black and gold to deep red and nude. The collection will be available on an exclusive basis to select retailers.

Photographed by Black Box Studios

PHILOSOPHY: “Whether she chooses the sleek mystery of an incognito escapade or a floodlit fashion statement, sunglasses are a woman’s best friend,” says fashion designer L’Wren Scott, who is rarely seen without sunglasses. “Eyewear has indeed become an essential part of any outfit, just like shoes, bags and jewelery. I don’t like to dictate trends so I hope women who wear my glasses will create their own fashion statements,” says Scott.

MARKETING: Merchandising materials include two countercards, a logo plaque and a six-place display featuring the original artwork used in the advertising campaign.


CONTACT: For additional information, contact Eastern States Eyewear (800) 645-3710;
website: eseyewear.com; or lwrenscott.com

L’Wren Scott launched her first collection in 2006. Entitled “Little Black Dress,” the collection was centered on wearable, versatile pieces—entirely in black. Her product offerings now include Italian-made shoes, handbags and a cosmetic line in collaboration with Lancôme. Scott is also the longtime girlfriend of Mick Jagger.