Photographed by Black Box Studios
PHILOSOPHY: “Whether she chooses the sleek mystery of an incognito escapade or a floodlit fashion statement, sunglasses are a woman’s best friend,” says fashion designer L’Wren Scott, who is rarely seen without sunglasses. “Eyewear has indeed become an essential part of any outfit, just like shoes, bags and jewelery. I don’t like to dictate trends so I hope women who wear my glasses will create their own fashion statements,” says Scott.
MARKETING: Merchandising materials include two countercards, a logo plaque and a six-place display featuring the original artwork used in the advertising campaign.
PRICE POINT: $$$$$
CONTACT: For additional information, contact Eastern States Eyewear (800) 645-3710;
website: eseyewear.com; or lwrenscott.com
L’Wren Scott launched her first collection in 2006. Entitled “Little Black Dress,” the collection was centered on wearable, versatile pieces—entirely in black. Her product offerings now include Italian-made shoes, handbags and a cosmetic line in collaboration with Lancôme. Scott is also the longtime girlfriend of Mick Jagger.