Photographed by Annie Gallagher/Black Box Studio
“Black Forever’s concept is influenced by the young, artistic flair of downtown New York City,” says Jason Shyer, Eastern States director of marketing. “Bold, direct and unapologetic, Black Forever is focused on being the market’s very best collection of black plastic frames.”
All initial orders for Black Forever come in full kits of 12 with a countercard and display featuring a giant mold of the collection’s signature piece. Each frame is packaged with a cleaning cloth inside a hard case with the brand logo on a metal plate.
$$$. For additional information, contact Eastern States Eyewear, (800) 645-3710; web site: www.eseyewear.com.
Eastern States Eyewear was founded in 1938 by Benjamin Shyer. Co-president sons Paul and Roger Shyer have developed the company to fulfill its mission of delivering innovative concepts in product and promotion to the quality-oriented, high-fashion optical niche.