Photographed by Black Box Studios
PHILOSOPHY: “Dragon has edge, discoverability, hidden details and authenticity from its team athletes that is appreciated by its consumers. Dragon’s beliefs are core to its success,” the company says.
MARKETING: For the optical launch, Dragon has selected Rob Machado, an icon in the world of surf and action sports as its image. The umbrella slogan is “frame-of-mind.” Each frame comes with a case covered in a Harris tweed-like material with a red suede lining and the Dragon logo embossed on the closure button.
PRICE POINT: $$$$
CONTACT: For additional information, contact Marchon Eyewear, (800) 645-1300;
Founded in 1983, Dragon Alliance is known for its skateboarding, surfing, moto x and other extreme action sport products. Its Advance Project X snow goggle features a rimless goggle, offering a superior field of view. Dragon’s sunglasses combine advanced polarized technology with compelling styling.