Continental Optical Imports introduces Precision Titanium, a six-style collection targeted  to men who want a sophisticated look and appreciate subtle, but smart details. Frames are offered in variations on rectangles. Two styles are semi-rimless and one features a double bridge. Colors consist of two-tone treatments of black, brown, blue, gray, bronze, silver and titanium. Sizes range from 52mm to 56mm.

PHILOSOPHY: “For more than 50 years, Continental Optical Imports has provided value and quality to the eyewear market. With the addition of the Precision Eyewear line, we are again presenting quality product at a reasonable price,” the company says. “The
construction of the Precision line is so remarkable we are offering a lifetime warranty.”

MARKETING: Merchandising materials include adisplay and countercard, both with bases crafted from reclaimed Brazilian cherry wood.

PRICE POINT:  $$. For additional information, contact Continental Optical Imports,  (800) 621-1004.

When selling titanium eyewear to men, appeal to their technical side. They are drawn to the high-tech aspects of titanium—lightweight, strong, anti-corrosive, hypoallergenic.