Colors in Optics adds the SM XS collection to its popular Steve Madden line. Designed specifically for young men and women with smaller faces, the new collection reflects the trendy, but classic styling with a serious edge for which the brand is known. Included are five acetate shapes in a range of fun, vibrant colors, offered in such double- and triple-laminated combinations as black and blue, black and pink, red and white, and tortoise and pink. Shapes are contemporary variations on ovals, rectangles and upsweeps.

PHILOSOPHY: “We are excited about this latest release in the Steve Madden collection because it is specially
created for smaller faces. These silhouettes incorporate trends and stylized designs that are instantly recognizable as Steve Madden, but for the small-framed face,” says Rhona Hutton, Colors in Optics vice president.

MARKETING:  A three-place display and countercards are available.

PRICE POINT: $$. For additional information, contact Colors in Optics, (866) 393-3374; web site:

Steve Madden is the founder of the footwear company Steve Madden Ltd. His designs are especially popular with young women. In 2006, Steve Madden Ltd. was named Company of the Year at the Footwear News Achievement Awards in New York.