PHILOSOPHY: "What’s different about these Petite frames is they are bolder designs made specifically to fit a smaller face—proportionately smaller at the bridge, eye and endpiece,” says ClearVision president David Friedfeld. “The overall face size, temple lengths and distance between the pupils are smaller for a better fit, resulting in optimal viewing because the lenses’ optical centers are adjusted to accommodate smaller pupillary distances.”
MARKETING: To support the Petites collection, ClearVision has created a “Passion for Petites” countercard providing details on the series’ special fitting features.
PRICE POINT: $ (ClearVision); $$ (Jessica McClintock); $$$ (BCBG & Ellen Tracy). For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com
“What’s wonderful about the Petites series is it gives the frame wearer the freedom to choose the brand she already enjoys living in while giving her the fit she needs, “ says ClearVision brand manager Pam Elfreich.