Photographed by Matt Lambros/Black Box Studios
“Our new Marc Ecko Cut & Sew sun collection is an extension of the artistic creativity found in the Cut & Sew eyewear line,” says Jennifer Coppel, manager of product design and development at ClearVision. “The modern, contemporary styling of each of the five sun designs was inspired by the same craftsmanship, turn-of-the century innovation and vintage pop culture elements seen in the 13 optical styles. The wearer will be intrigued by the subtle surprises and hidden details that distinguish each design. Overall, Marc Ecko Cut & Sew suns provide a sexy, stealth vibe that appeals to our target demographic of men 20 to 40.”
Merchandising materials include a two- to three-place frame display with built-in technology, frameboard highlighter, countercard, brand ID, window cling, T-shirts and customized cleaning cloths. A look behind the brand video with Marc Ecko, a social media campaign, interactive activities and a customer trunk show kit are also available.
$$. For additional information, contact ClearVision Optical, (800) 645-3733; website: www.cvoptical.com
Paying homage to Marc Ecko’s grandfather, a tailor, the curve of the temples was inspired by a pair of tailor’s shears, and all the temples feature the signature laser shears logo.