“We put much thought into pricing Koodles because our goal is to keep the consumer cost around $100,” says David Friedfeld, ClearVision president. “With the increasing number of states requiring comprehensive eye exams for children before they enter school, the Koodles Eyewear collection for kids answers an economical need in today’s marketplace.” Brand manager Pam Elfreich adds: “Koodles is all about giving the kid simple, fresh styling, backed by quality—at a great price. Our young customer wants a cool look that will last, without the expense of a designer label.”
Colorful merchandising tools are available, including a countercard and brand ID, both bearing the “google-eyed” Koodles logo.
$. For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com
The mission of Koodles is to provide kids with fresh, fun styling everyday. Capturing the young spirit of the Koodles brand, each of the models has creative names such as Kewl, Kajillion and K Rad.