PHILOSOPHY: “2014 is the year of personalization, and personalization is one of today’s biggest trends when it comes to fashion, whether it’s footwear, clothing or eyewear,” says Peter Friedfeld, ClearVision’s executive vice president. “We created this collection because we felt the ability to customize a look with color would appeal to consumers who are seeking on-trend styles; plus, it reinforces the IZOD brand’s colorful, youthful image.”
MARKETING: A full selection of in-store merchandising materials accompany the IZOD personalized collection, including a brand ID; an interactive countercard that allows customers to see each available temple color; and a custom display showcasing the four clear front shapes and all nine temple colors.
PRICE POINT: $$
CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733;
This collection can also be personalized using a standard tinting machine to dye the clear fronts to any color preferred by the customer. With numerous front shape/temple combinations and the option to change the front color, customers can create a unique look all their own.