Photographed by Black Box Studios
“Digit delivers fresh, hip and playful eyewear to kids and tweens who often use fashion to declare their individuality,” says ClearVision brand manager Pamela Elfreich. “The collection is filled with cool, trendy designs that look a lot like adult styles, but in fun color combinations and exciting shapes that let them be kids. They will love wearing Digit eyewear whether they’re in school or hanging out with their friends. Digit delivers high-end styling at a reasonable price point, making it a stand out.”
Merchandising materials include a poster, countercard, frameboard highlighter, small brand identifier and video.
$. For additional information, contact ClearVision Optical, (800) 645-3733; website: cvoptical.com
ClearVision also offers five additional brands targeted to children: IZOD Boys for active boys 8 to 14; Op Kids, sporty styles reflecting the California lifestyle for tweens 8 to 14; Jessica McClintock Eyewear for Girls, romantic, feminine styles for girls 6 to 14; Koodles, eyewear that is high in style and low in price for boys and girls 6 to 11; and Fisher-Price, designed by pediatric optical specialists for children from 6 months to 6 years.