“I can think of no better name today that translates so seamlessly into the eyewear category. Cole Haan is the perfect fit for ClearVision,” says Peter Friedfeld, ClearVision executive vice president. “Our new line speaks to the quality and artisan design that are the hallmarks of this well-known brand.”
Merchandising materials embrace the feeling of Cole Haan product, incorporating textured, woven elements, suede-like inlays and polished chrome. Included are a 24-place wall unit, 24-place rotator, try-on tray, in-case display, frame-board highlighter, counter-top mirror, graphic ID holder and countercards.
$$$ to $$$$ (ophthalmics); $$$ to $$$$$ (sunglasses). For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com
The Cole Haan brand was founded as a men’s footwear label by Trafton Cole and Eddie Haan of Chicago in 1928. Years later women’s footwear and handbags were introduced and now comprise a significant part of the business. In the1980s, Nike Corporation acquired the brand. Today the products that incorporate Nike technology include not only sports-inspired styles, but also high heels for women and dress shoes for men.