Photographed by Black Box Studios
PHILOSOPHY: “BCBG is a vision of global style and attitude. We are a brand that represents the dynamic lifestyle of the contemporary woman by focusing on the fit, construction and fabrication of everything we make. Each piece carrying the name represents the luxury, visionary point-of-view and design integrity we incorporate into every garment. We are about making quality pieces that fit seamlessly into our customers’ lifestyles,” says Lubov Azria, chief creative officer of BCBGMAXAZRIA.
MARKETING: Merchandising materials include a countercard featuring the Bianca model, frameboard highlighter and logo plaque.
PRICE POINT: $$$ to $$$$
CONTACT: For additional information, contact ClearVision Optical, (800) 645-3733; website: cvoptical.com
In 1989, Max Azria launched BCBGMAXAZRIA, which takes its name from the French phrase “bon chic, bon genre,” Parisian slang meaning “good style, good attitude.” Azria was credited with offering designer fashions at affordable price points. He was inducted into the Council of Fashion Designers of America (CFDA) in 1998. In 1991, his future wife Lubov Azria joined the company and is often called the muse of BCBGMAXAZRIA. In 2010, the CFDA recognized Lubov Azria for her work as a designer.