Charmant USA introduces a Japanese-inspired eyewear line,
Nodoka. The collection channels the tranquility and beauty
of Japanese culture into 11 frame styles constructed of metal,
including titanium, and zyl. Design elements in the first collection
are reminiscent of the city of Kyoto. Motifs taken from patterns
of bamboo, interlocking wood, lacquered chopsticks and Shinto
shrine gates are incorporated into the frame temples.
Photographed by VANESSA VELEZ/BLACK BOX STUDIO
“There is a need in the market today for product which has
its own unique identity—a sense of individuality,” says Dee
Berghuys, Charmant USA director of product and marketing.
“Designed with the spirit and colors of Japan, Nodoka offers
the consumer a truly authentic eyewear collection.”
Merchandising materials include
bamboo-inspired logo blocks,
torri gate (entrance gate to Shinto
shrines) reproductions, countercard
and silk banner. Each frame
comes in a cylinder-shaped case.
$$ to $$$. For additional
information, contact Charmant
USA, (800) 272-2042;
web site: www.charmant.com
The color palette of the
eyewear collection is inspired
by the kasane, the 12-layer
kimono worn by noble
families of Japan.