Photographed by Black Box Studios
“The new Charmant Titanium identity comes at an important time for the brand,” says Harry Aida, president and CEO of Charmant USA. “The collection has evolved from a product standpoint over the last few years. This year in particular has been revolutionary. We are excited to see the effects the new branding strategy will have on the trade and consumers.”
The new strategy involves a comprehensive campaign that speaks to retailers and end consumers. This multichannel approach involves trade advertising, in-store displays,brand videos and a brand book. All vehicles showcase the evolution of the brand and identify the newly expanded Charmant Titanium target wearer.
$$ to $$$$. For additional information, contact Charmant Group, (800) 645-2121; website: charmant-usa.com
Based in Sabae-City, Japan, the Charmant Group has 50 years of experience in eyewear frame production and today is one of the world’s leading integrated frame manufacturer with a presence in nearly 100 countries. Charmant also sells licensed brands, including Puma, Esprit, Elle and Tru Trussardi.