Tura debuts its Buffalo David Bitton eyewear collection. The brand, which offers multiple denim styles and a full fashion collection, is joining the eyewear market for the first time. Drawing on the rebelliousness of the Buffalo brand, the collection is trend focused with an edgy rock ’n’ roll vibe. Consisting of seven men’s and seven women’s optical models, as well as three men’s and five women’s sunwear styles, the launch features several key themes including moto, colorblocking with denim, camouflage and buckle jewelry. These themes target several different customers of the Buffalo brand from the “Moto Cowboy” to the “L.A. Skater,” to the “Ultimate Fashionista.” The brand’s moto influence aims to be the driving force to accomplish its commercial yet distinctive style.