Photo by Ned Matura

Children may be little, but the category of children’s eyewear is big. According to the Children’s Eyewear MarketPulse Survey 2017 conducted by Jobson Research for 20/20, 93 percent of independent eyecare professionals said they dispense children’s eyewear. On average it makes up almost a quarter of their gross dollar sales. Read on to understand the trends, challenges and nuances in selling to children from infants/toddlers to kids, tweens and teens. Remember that oftentimes a new little customer can lead to big sales from the whole family.

—Jennifer Waller, Senior Research Analyst





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Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

Source: Children’s Eyewear MarketPulse Survey 2017

METHODOLOGY

20/20’s Children’s Eyewear MarketPulse Survey 2017 was conducted in April/May 2017 by Jobson Optical Research’s in-house research staff. The 2017 sample of 215 independent optical retailers who sell to children as well as other age groups was derived from the proprietary Jobson Optical Research database. Only the responses of dispensers who sell eyewear to children were included in the report. Respondents were offered the chance to enter a drawing to win a $200 amazon.com gift card as an incentive. To purchase the full report, visit jobsonresearch.com/marketpulse-kids