Two years after developing a beta hinge design for its titanium frames, Bevel has added the same concept to acetate styles. The basis of the technology is a one-piece beta hinge that extends from the hinge area through the temple core. This gives the frames a flex function with no moving parts and carries over the “notch design” element from the titanium collections. The design is further enhanced with a brightly colored hinge. Three acetate styles currently feature the beta hinge. Frame colors include such exclusive and vibrant hues as fire brick, violet/magenta and steel blue/dark orchid.

Photographed by Matt Lambros/Black Box Studios

“This beta hinge innovation will be our first design patent and is the culmination of working on technology we have already used, while refining it from a design and functional aspect,” says Bevel president Richard Mewha.

Merchandising materials include two large and two small countercards and an image campaign available for download from the Bevel website. Each frame comes with a case and cloth.

$$$$$. For additional information, contact Bevel, (877) 880-1881; website:

In 1999, two optical industry veterans Richard Mewha and Rick Nelson founded Bevel. Together they are committed to maintaining a classic but minimalist aesthetic, using high quality materials and Japanese production with the ultimate goal of “helping people feel good about themselves by making them look great.”