Binovi Technologies, based in Toronto, has formed a partnership with the Babe Ruth League, one of the largest youth baseball and softball organizations in the U.S., serving more than 1,000,000 players in over 11,000 leagues across the country. Through the partnership, Binovi becomes the Official Provider of Health Programming for Babe Ruth League, with a curriculum designed to improve vision and cognitive performance among its players, organizers, coaches and umpires.

Binovi will provide Babe Ruth League with vision screening, therapeutic and performance products, and services designed to increase awareness of and treat vision-related deficiencies. The overall curriculum, which is created and vetted with best-in-class optometry professionals and athletes, will help players, referees and volunteers improve key vision-related skills and overall performance on and off the field.

Babe Ruth League, Inc., will also work with Binovi to recognize and correct vision-related impairments using Binovi’s products. Further, for those who need increased therapeutic resources, Binovi will provide referrals through its network of trained vision care professionals across the country.

Binovi products and services are already used by professional sports training centers, professional sports teams, the Professional Baseball Athletic Trainers Society and as a resource to increase the neuro-visual performance of professional, collegiate and amateur players alike.

This partnership with the Babe Ruth League represents a continued focus for the company on sports at the amateur/youth and professional levels, Binovi says in a statement. The company notes that vision health and neurovisual performance issues are often first manifested or discovered through issues on the field, and being able to address these issues at such an early state is a key factor in overall improved performance, both on the field and off. 

–Andrew Karp