PHILOSOPHY: “The Nikon Titanium line utilizes top-level technology and is ideally suited to a variety of consumers ranging from the everyday wearer to the creative professional. With its innovative product design, Nikon completes the fashion image for the wearer who has a strong personal interest in quality and perfection,” says Avalon’s vice president David Pildes. “Our message with this new Nikon collection is to improve significant design elements in an already high-level product.”
MARKETING: Merchandising materials include presentation displays, countercards and logo plaques. With the purchase of any eight Nikon frames, ECPs receive a Nikon Pro-jacket and with 12 frames, a Nikon Coolpix L10 digital camera. All frames come with a case and cleaning cloth.
PRICE POINT: $$$. For additional information, contact Avalon Eyewear, (888) 767-0383.
All frames feature subtle Nikon branding throughout, including interior printing on the inside of the temples
and milled character lines inspired by the legendary Nikon cameras