Avalon Eyewear launches its Nikon Titanium NT collection consisting of eight frames made of pure titanium with performance-integrated spring-hinge suspension.The new designs feature masculine and unisex styling in variations on square and rectangular shapes in shades of black, brown, gunmetal and sand, some with matte finishes. The frames are grouped into two series: the NTS-series, consisting of six styles, and the sport-tuned NTF-series of two styles, constructed from milled sheet titanium.

PHILOSOPHY: “The Nikon Titanium line utilizes top-level technology and is ideally suited to a variety of consumers ranging from the everyday wearer to the creative professional. With its innovative product design, Nikon completes the fashion image for the wearer who has a strong personal interest in quality and perfection,” says Avalon’s vice president David Pildes. “Our message with this new Nikon collection is to improve significant design elements in an already high-level product.”

MARKETING: Merchandising materials include presentation displays, countercards and logo plaques. With the purchase of any eight Nikon frames, ECPs receive a Nikon Pro-jacket and with 12 frames, a Nikon Coolpix L10 digital camera. All frames come with a case and cleaning cloth.

PRICE POINT: $$$. For additional information, contact Avalon Eyewear, (888) 767-0383.

All frames feature subtle Nikon branding throughout, including interior printing on the inside of the temples
and milled character lines inspired by the legendary Nikon cameras