Avalon Eyewear introduces Sureflex, a line of memory metal frames. Sureflex is a premium memory titanium alloy, affording maximum elasticity and shape retention. Included are 12 styles (seven men’s, three women’s and two unisex). Shapes range from ovals, rectangles and squares to almond, butterfly and double-bridge aviator designs in eye sizes from 51mm to 59mm. Colors consist of brown, black, burgundy, chocolate, gunmetal and mocha.

Photographed by Robert Gerhardt/Black Box Studio

PHILOSOPHY: "Staying true to our commitment to provide a full range of high-quality, functional products to our customers, we evaluated a need in the market for the addition of a superior memory metal collection," says Jill Giorgio, Avalon director of product development. "Always on top of industry trends, Avalon Eyewear, with Sureflex, offers a fashionable new line that provides ECPs the ultimate flexibility in product selections, all available from one source."
MARKETING: Countercards are offered. Each frame comes with a case.
PRICE POINT: $. For additional information, contact Avalon Eyewear, (888) 767-0383.

INSIGHT — Avalon also offers six styles constructed of Sureflex in its Oleg Cassini designer line and an additional 12 styles in its Kaleidoscope kids’ collection.