Avalon Eyewear introduces Nikon Monel NL, an extension of its Nikon eyewear collection. The nine styles for men are all made of monel and come in a range of shapes and sizes in refined, industrial-style designs. The frames feature subtle Nikon branding points, such as laser-engraved logos and milled character lines inspired by Nikon cameras.
PHILOSOPHY: “Nikon Monel NL is a contemporary men’s collection using high-grade monel fabrication, superb design and luxurious details integrated with spring-hinge suspension,” says David Pildes, Avalon vice president. “Geared to the modern-minded, these new frames are built with a classic silhouette and clean lines giving the chassis a stately appearance.”
MARKETING: Merchandising materials include logo plaques, countercards, posters and flat tray displays. Each frame comes with a signature case and cleaning cloth.
PRICE POINT: $$. For additional information, contact Avalon Eyewear, (888) 767-0383; web site:
Monel is a stainless metal alloy made primarily of nickel and copper with other trace metals. It’s resistant to corrosion and acids.