Avalon Eyewear introduces its Avalon Collection, a line designed for men and women who seek the best in timeless elegance and classic styling. Currently, 20 designs are available in metal and zyl, featuring variations on classic rectangles, ovals and upsweeps. Colors range from gold and gunmetal to black, brown, mint, ruby and violet. Frames are equipped with spring hinges.
PHILOSOPHY: “With its contemporary design philosophy, Avalon Collection frames marry clean lines with rich materials to create modern classics,” says David Pildes, Avalon vice president. “From the handsome to the sophisticated to the beautiful, as a whole, this new collection pays homage to the great design trends of the modern era.”
MARKETING: Merchandising materials include countercards and logo plaques. Each frame comes with a signature case and cleaning cloth.
PRICE POINT: $$. For additional information, contact Avalon Eyewear, (888) 767-0383;
web site: www.avaloneyewear.com
Classic, simple frame shapes never go out of style and are a good recommendation for customers both young and old.