The Battle of the Brands
Designer Brands. Eyewear Brands. Lifestyle Brands. Do you choose sides and pledge loyalty? Perhaps the answer is a magical brew of all aspects and approaches to branding. Editor-in-Chief James J. Spina chats up a game plan that might work when it comes to sorting out this Brand Anew World.

―Christine Yeh
20/20 Managing Editor

Slide Show:
EYEvolution: Winning the Brand Wars

Bonus: All Stars


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