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It’s a (Brand) Battle Out There

How does 20/20 make the Brand Wars of Fashion Branding and Eyewear Branding stand out like a huge SHOUT in the cover statement for the August issue? We needed something dramatic: A frame with a storied past making it back into the BIG TIME with an eye-opening statement. We needed a trend that certainly was obvious in its CRYSTAL CLEAR style message. AND...We needed something more than just a model or a celebrity to sport this “battle” cry to action. Let’s pray that all goes well.
—James J. Spina