To complement its Greg Norman ophthalmic and lifestyle sunwear collections, Aspex Eyewear launches the Greg Norman Performance collection designed in partnership with professional golfer Greg Norman. Included are 12 styles, two specifically designed for women. Frames are made of grilamid TR90 and include such features as no-slip megol nosepads and temple tips. A variety of performance lens options are available. The 4000 Performance Series features high contrast lenses made of decentered, distortion-free polycarbonate. The 4200 Glare Control Polarized Series is equipped with polycarbonate polarized lenses. The 4400 EXtreme Performance Series has NXT lenses, which perform exceptionally well for reading greens and focusing on targets. The 4600 EXtreme Performance Polarized Series has melanin polarized lenses. Melanin reduces HEVL rays, preserving natural color perception while reducing eye fatigue. All of the lenses have oleophobic and flash mirror coatings.

Photographed by Black Box Studios

PHILOSOPHY: “The Greg Norman brand is distributed worldwide and is known for its golf and lifestyle sportswear and accessories targeting active, sophisticated men and women. The eyewear was developed to reach the same customers so it can be worn during and after all outdoor sport and leisure activities,” says Yael Ifergan, Aspex director of marketing.

MARKETING: Merchandising materials include an 18-place counter display with polarized tester, countercards with lens information, shark logo plaque and catalog.

PRICE POINT: $$ to $$$ (EXtreme Performance Polarized Series)

CONTACT: For additional information, contact Aspex Eyewear, (800) 277-3979;

Gregory Norman is an Australian professional golfer and entrepreneur who spent 331 weeks as the world’s number one-ranked golfer in the 1980s and 1990s. He has won more than 85 international tournaments, including The Open Championship in 1986 and 1993. He is nicknamed “The Great White Shark,” sometimes simply called “The Shark”—a reference to his blond hair, size and aggressive golf style, and the native coastal animal of his birthplace.