Photographed by Black Box Studios
PHILOSOPHY: “The Greg Norman brand is distributed worldwide and is known for its golf and lifestyle sportswear and accessories targeting active, sophisticated men and women. The eyewear was developed to reach the same customers so it can be worn during and after all outdoor sport and leisure activities,” says Yael Ifergan, Aspex director of marketing.
MARKETING: Merchandising materials include an 18-place counter display with polarized tester, countercards with lens information, shark logo plaque and catalog.
PRICE POINT: $$ to $$$ (EXtreme Performance Polarized Series)
CONTACT: For additional information, contact Aspex Eyewear, (800) 277-3979;
Gregory Norman is an Australian professional golfer and entrepreneur who spent 331 weeks as the world’s number one-ranked golfer in the 1980s and 1990s. He has won more than 85 international tournaments, including The Open Championship in 1986 and 1993. He is nicknamed “The Great White Shark,” sometimes simply called “The Shark”—a reference to his blond hair, size and aggressive golf style, and the native coastal animal of his birthplace.