PHILOSOPHY: “The Uptempo collection is youthful eyewear for all people… all times… any age,” says Artoptic president George Gero. “It’s trendy, chic and sophisticated at an affordable price.”
MARKETING: All styles come with AR-coated demo lenses. The collection is marketed with the tag line: “Buy the best for less.”
PRICE POINT: $$. For additional information, contact Artoptic International, (800) 522-8572.
Open work on the outer eye rims lends an airy, modern look to semi-rimless designs.