Photographed by Annie Gallagher/Black Box studio
“Fashion is a very personal matter. Today’s well-dressed individuals consider their eyewear a fashion accessory,” says Artoptic president George Gero. “We live multiple lifestyles, combining several activities in one day. We feel this new range of eyewear will offer the broadest choice for American consumers to use in all aspects of their lives from business to sports and leisure to formal occasions.”
The Emilio Giani collection is supported by a four-place Plexiglas display, countercards, logo plaque, consumer guide with holder and catalog. Each frame has AR-coated demo lenses and comes with a hard case and bi-lingual hangtag, highlighting materials and frame features.
$$ to $$$. For additional information, contact Artoptic International, (800) 522-8572.
Artoptic was established in 1963 by George Gero with a simple operating tenet: Eyewear should be fashionable and treated as an important wardrobe accessory for both men and women. Recognizing the time was right, Gero began manufacturing high-quality metal and zyl frames with an emphasis on design, workmanship and material.