Established in 1918, ArtCraft Optical, a family-owned, American manufacturer of ophthalmic frames, introduces its American-Made (AM) Series, a line of high-quality, stainless-steel Rx safety eyewear manufactured in the U.S. Debuting under the umbrella of ArtCraft’s USA Workforce Collection of safety styles, the AM Series introduces ArtCraft’s EZ Lok-It, a new tool to be used with these frames and their corresponding protective side shields. EZ Lok-It provides a simple way to permanently attach side shields to a safety frame. The collection consists of six frames offered in today’s most popular colors, shapes and sizes in men’s, women’s and unisex designs. All styles are equipped with spring hinges and treated with hypoallergenic E-coatings.
PHILOSOPHY: “The objective of the new AM Series is to address the market’s need for safe, comfortable, high-value, American-made safety prescription eyewear,” says ArtCraft vice president Christopher Eagle. “We think the American workforce deserves frames that are made by the American workforce.”
MARKETING: Merchandising materials include a six-place kit box designed exclusively for the AM Series frames, accompanied with a catalog, product/dispenser card and two-step instruction card providing a quick primer on how to use the EZ Lok-It.
PRICE POINT: $$$
CONTACT: For additional information, contact ArtCraft Optical, (800) 828-8288;
Having passed all independent third-party safety tests, including the ANSI Z87.1-2010 tests for high-mass impact and high-velocity impact, and the CSA Z94.3 testing for impact resistance, AM Series frames are undeniably safe. Having been manufactured by a company with more than 96 years of frame design and production experience, AM Series frames are also distinctly appealing.