PHILOSOPHY: “The objective of the new AM Series is to address the market’s need for safe, comfortable, high-value, American-made safety prescription eyewear,” says ArtCraft vice president Christopher Eagle. “We think the American workforce deserves frames that are made by the American workforce.”
MARKETING: Merchandising materials include a six-place kit box designed exclusively for the AM Series frames, accompanied with a catalog, product/dispenser card and two-step instruction card providing a quick primer on how to use the EZ Lok-It.
PRICE POINT: $$$
CONTACT: For additional information, contact ArtCraft Optical, (800) 828-8288;
website: artcraftoptical.com or usaworkforce.com
Having passed all independent third-party safety tests, including the ANSI Z87.1-2010 tests for high-mass impact and high-velocity impact, and the CSA Z94.3 testing for impact resistance, AM Series frames are undeniably safe. Having been manufactured by a company with more than 96 years of frame design and production experience, AM Series frames are also distinctly appealing.