Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “The Bed Head collection fits the niche in edgy eyewear,” says David Chernoff, Aoyama USA executive vice president. “With design elements, consisting of atypical geometric shapes and unique color combinations, the look is purely European and fashionably chic.”
MARKETING: Assorted merchandising materials, including countercards and posters, are being planned. Each frame comes with a colorful patterned hard case.
PRICE POINT: $$. For additional information, contact Aoyama Optical (800) 877-2020; web site: www.aoyamausa.com
Bed Head TIFI warns, “You must have a sense of humor to use our products. Bed Head TIGI is a lifestyle. It’s a full range of products to do with as you please—from styling products to beauty products. Doesn’t matter if you are a Dumb Blonde or a Mastermind, a Manipulator or Creative Genius… Bed Head has the styling to complete your lifestyle… if you have a sense of humor.”