The luxury sunglass boutique, ILORI, has joined forces with celebrity stylist Jennifer Rade to emphasize the fashion power of designer eyewear. Rade, whose clientele has included noted actors and musicians, will appear at in-store events and appearances. Known for dressing the stars in red carpet-ready styles, as well as providing her vision for editorial fashion spreads, music videos and ad campaigns, Rade will impart her style know-hows to ILORI customers, dishing out style tips, trends and advice. “Sunglasses are the finishing touch to the perfect outfit and I have been impressed time and again by ILORI’s exceptional assortment of styles and their impeccable service,” says Rade. “I am thrilled to align myself with such a superior retailer.”

And in turn, ILORI is excited to team up with the style expert. “Jennifer has her finger on the pulse of fashion, culture and celebrity, which are all core elements of the ILORI brand DNA,” says ILORI vice president and general manager, Michael Hansen. “We are thrilled to have her as our brand ambassador and know that our clientele will embrace her expert advice and recommendations.”  

—Melissa Arkin