PHILOSOPHY: “The newest Sigrid Olsen sunglasses put an emphasis on rich color combinations, bold patterns and striking textures. The target demographic is consistent with the core Sigrid Olsen consumer—professional women ages 25 to 55. But with the addition of bright colors and animal prints, these new styles also appeal to women as young as 18,” says Tamara Hopps, Altair brand marketing manager.
MARKETING: An eight-place display and countercards are available. Each sunglass comes with a soft-sided pouch and coordinating cleaning cloth and is packaged in a green gift box.
PRICE POINT: $$. For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com
Sigrid Olsen, an artist by trade, brings her respect for nature’s inherent beauty to the bold colors and distinctive prints of the fashion
label that bears her name