Altair Eyewear adds a collection of readers to its Sigrid Olsen line of ophthalmic frames and sunglasses. Targeted to women 30 to 60, the new collection consist of five styles, made of multi-layered plastic and stainless steel. Lenses are offered in powers of 1.25, 1.50,
2.00, 2.50 and 3.00. Each style comes in two colors, ranging from bamboo, brushed gold and foliage to apricot, ebony, mint green and sea blue. Shapes are variations on cat eyes and rectangles with such features as Austrian crystals and spring hinges.

PHILOSOPHY: “Readers are a growing product segment in both the accessories and optical market with consumers from their 20s on up wearing them for reading and crafting,” says Tami Hopps, Altair marketing brand manager. “The Sigrid Olsen Reader collection blends high-quality materials with fun, designer details, making them a must-have accessory, not just a necessity.”

MARKETING: An eight-place display and coordinating mirror are available. Each reader comes with a creamy beige compact clamshell case.

PRICE POINT: $. For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com