Altair Eyewear launches JOE Eyewear under a licensing agreement with Joseph Abboud Apparel Corp. Targeted to trendy, urban, educated men aged 22 to 35, the initial collection includes six ophthalmic metal and plastic styles in a variety of sizes and colors. The metals feature double-injected rubber and acetate flex temples for performance and style. Two of the metals have milled fronts. One frame is semi-rimless. Colors range from cappuccino, denim and licorice to acorn, graphite and olive moss. Line extensions are scheduled for early 2008.


PHILOSOPHY: “The JOE collection is a new generation of eyewear for a new generation of men. The line targets a fashion-conscious consumer with designs that take him from the office to happy hour,” says Melissa Blais, Altair creative design manager. ”These high-energy, young professionals want to make a statement with their personal style but need to manage their expenses. JOE Eyewear answers this demand with performance, comfort and style at a great value.”

MARKETING: Merchandising materials include a threeplace countertop fixture, one-place display, logo tower, four countercards and reminder cards. Each frame comes with a moss green case and coordinating cleaning cloth.

PRICE POINT: For additional information, contact Altair Eyewear, (800) 505-5557; web site:

Joseph Abboud is a 20-year-old American lifestyle brand with a rich heritage that reflects the dynamic of contemporary American life, where success is earned, personal style comes from within and quality is a must. Products include men’s apparel and accessories, boys’ apparel and home furnishings