Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY: “The JOE collection is a new generation of eyewear for a new generation of men. The line targets a fashion-conscious consumer with designs that take him from the office to happy hour,” says Melissa Blais, Altair creative design manager. ”These high-energy, young professionals want to make a statement with their personal style but need to manage their expenses. JOE Eyewear answers this demand with performance, comfort and style at a great value.”
MARKETING: Merchandising materials include a threeplace countertop fixture, one-place display, logo tower, four countercards and reminder cards. Each frame comes with a moss green case and coordinating cleaning cloth.
PRICE POINT: For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com
Joseph Abboud is a 20-year-old American lifestyle brand with a rich heritage that reflects the dynamic of contemporary American life, where success is earned, personal style comes from within and quality is a must. Products include men’s apparel and accessories, boys’ apparel and home furnishings